Iniziative Group selects its production sites by choosing only those who agree to adopt a very strict ethical code of conduct and to carry out, where necessary, any adjustments or corrective actions to their factories and production processes. Modern factories that undergo periodical reviews and certification by certifying bodies such as IISG and ICQ (UL Group), SGS and INTERTEK. Final random inspections are carried out before every shipment lot.
Already in 2012, anticipating the needs of its clients, Iniziative Group together with ICQ/IISG organized the first seminar on the theme "quality and safety of production sites and prevention as the best instruments to guarantee product quality". Prestigious clients such as Bacardi, Banca Intesa, Benetton, Bofrost, Campari, Coin, Geox, Heineken, Q8 Petroleum, participated in this event.
OF THE FACTORIES
Personnel from our Hong Kong office, Iniziative Group HK Ltd, carries out pre-audit inspections on the factories.
We consult with some of the most import certifying bodies and laboratories, such as ICQ/IISG, SGS, INTERTEK.
We have a branch office in China, Iniziative Group HK Ltd, controlled 100% by the Italian headquarters.
We study the promotions and create custom-made products. We can develop the creative part idea > design > prototyping and follow firsthand in the Far East large-scale productions of products that have been conceived to promote the image, the visibility and the sales of our clients.
We distribute, through B2B, leading electronic consumer brand Samsung, that we offer to our best clients for their trade promotions
Vacuum cleaner VCC47Q0V37
Monitor Samsung TV LT24E390EI
Samsung UE40J5000 TV LED 40
Samsung Galaxy J5 (2016)
Who we are
Iniziative Group has been successfully working in the field of promotions and marketing services for 18 years. It was founded by in the late nineties, with the objective of offering marketing and consulting services to companies in North-East Italy. In 1999, promotional business was introduced to support the consulting activities. In 2002, the promotional division became the core activity. In the three years that followed, Iniziative Group became an up-and-coming player in “on-pack” promotions, in particular in the field of publishing (Mondadori, RCS, Cairo, Gruner und Jahr, Hachette Rusconi all become clients).
The experience in the world of consumer goods and large-scale retail trade was then flanked by the experience in fashion and sports of the current owner. In 2005, the first overseas office of Iniziative Group was opened in HONG KONG, which is responsible for directly verifying and selecting production partners, searching for materials and logistics