Our clients
Our best references
We work with prestigious companies that are loved all over the world
Certified quality
Iniziative Group selects its production sites by choosing only those who agree to adopt a very strict ethical code of conduct and to carry out, where necessary, any adjustments or corrective actions to their factories and production processes. Modern factories that undergo periodical reviews and certification by certifying bodies such as IISG and ICQ (UL Group), SGS and INTERTEK. Final random inspections are carried out before every shipment lot.
Already in 2012, anticipating the needs of its clients, Iniziative Group together with ICQ/IISG organized the first seminar on the theme "quality and safety of production sites and prevention as the best instruments to guarantee product quality". Prestigious clients such as Bacardi, Banca Intesa, Benetton, Bofrost, Campari, Coin, Geox, Heineken, Q8 Petroleum, participated in this event.
PRE-AUDIT
OF THE FACTORIES
Personnel from our Hong Kong office, Iniziative Group HK Ltd, carries out pre-audit inspections on the factories.
CERTIFIED PRODUCTS
We consult with some of the most import certifying bodies and laboratories, such as ICQ/IISG, SGS, INTERTEK.
ON-SITE INSPECTIONS
We have a branch office in China, Iniziative Group HK Ltd, controlled 100% by the Italian headquarters.
Our creations
We study the promotions and create custom-made products. We can develop the creative part idea > design > prototyping and follow firsthand in the Far East large-scale productions of products that have been conceived to promote the image, the visibility and the sales of our clients.
Capsule holder
The Water Bottle
Ringo watch
Cat carrier
Sport bag
Selfie stick
Led bracelet
Digital camera bag
Gorilla plush
Rabbit plush
T-shirt
Cutting boards
Nonno Nanni opale glass cups
Plushes
Torch
Cup
Drawstring bag
Shoppers
Headphones
Beach racket set
Cooler bags
Sunglasses
Cutting board
Messenger bag and rugby ball
T-shirt
Tray
Barmat
Phone cover
Plush toy
Markers
Watch
Doll
Pouch
Pedometer
Cheese grater and spaghetti fork
Mirror-brush set
B2B promotions
We distribute, through B2B, leading electronic consumer brand Samsung, that we offer to our best clients for their trade promotions
 Vacuum cleaner VCC47Q0V37 |  Monitor Samsung TV LT24E390EI |  Samsung UE40J5000 TV LED 40 |  Samsung Galaxy J5 (2016) |
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Who we are
Iniziative Group has been successfully working in the field of promotions and marketing services for 18 years. It was founded by in the late nineties, with the objective of offering marketing and consulting services to companies in North-East Italy. In 1999, promotional business was introduced to support the consulting activities. In 2002, the promotional division became the core activity. In the three years that followed, Iniziative Group became an up-and-coming player in “on-pack” promotions, in particular in the field of publishing (Mondadori, RCS, Cairo, Gruner und Jahr, Hachette Rusconi all become clients).
The experience in the world of consumer goods and large-scale retail trade was then flanked by the experience in fashion and sports of the current owner. In 2005, the first overseas office of Iniziative Group was opened in HONG KONG, which is responsible for directly verifying and selecting production partners, searching for materials and logistics
What we do
CUSTOM-MADE PROMOTIONS
SHORT-TERM PROMOTIONS
TRADE PROMOTIONS
R&D OF INNOVATIVE MATERIALS
Our numbers
18
YEARS OF EXPERIENCE
103
1012
CLIENTS
PROMOTIONALS CAMPAIGNS
101.000.000
PRODUCTS
Sponsorships
Iniziative is a proud sponsor of Mogliano Rugby who won the 2013 National “Eccellenza” Championship (top national rugby league in Italy).
Iniziative is also a major sponsor of Villorba Rugby, with a team in the Men's League Serie B and the Women's League Serie A, where the Captain of the Women's National Team and 4-time best number 9 in the Women's 6 Nations Tournament, Sara Barattin, plays.
Code of ethics
Policies concerning health and safety on the job, anti-corruption.
Iniziative Group S.r.l. operates on all levels so as to guarantee the physical and moral integrity of its employees and collaborators, working conditions that are respectful of the dignity of everyone, as well as healthy and safe working conditions, in full observance of current legislation.
SALUTE E SICUREZZA SUL LAVORO
POLITICA ANTICORRUZIONE
ETICA E RESPONSABILITA’ SOCIALE
Contact us
Italy Head Office
via dei Fanti 10A,
31050 Ponzano Veneto, Treviso
Hong Kong
Unit 1206, 12th Floor,
Winfield Commercial Building
6-8A Prat Avenue, Tsim Sha Tsui
Kowloon, Hong Kong
Tel: ( 852 ) 2722 0810
E-mail: amy@iniziativegroup.com