Our clients

Our best references

We work with prestigious companies that are loved all over the world

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Certified quality

Iniziative Group selects its production sites by choosing only those who agree to adopt a very strict ethical code of conduct and to carry out, where necessary, any adjustments or corrective actions to their factories and production processes. Modern factories that undergo periodical reviews and certification by certifying bodies such as IISG and ICQ (UL Group), SGS and INTERTEK. Final random inspections are carried out before every shipment lot.

Already in 2012, anticipating the needs of its clients, Iniziative Group together with ICQ/IISG organized the first seminar on the theme "quality and safety of production sites and prevention as the best instruments to guarantee product quality". Prestigious clients such as Bacardi, Banca Intesa, Benetton, Bofrost, Campari, Coin, Geox, Heineken, Q8 Petroleum, participated in this event.

PRE-AUDIT

OF THE FACTORIES

Personnel from our Hong Kong office, Iniziative Group HK Ltd, carries out pre-audit inspections on the factories.

CERTIFIED PRODUCTS

We consult with some of the most import certifying bodies and laboratories, such as ICQ/IISG, SGS, INTERTEK.

ON-SITE INSPECTIONS

We have a branch office in China, Iniziative Group HK Ltd, controlled 100% by the Italian headquarters. 

Our creations

We study the promotions and create custom-made products.  We can develop the creative part idea > design > prototyping and follow firsthand in the Far East large-scale productions of products that have been conceived to promote the image, the visibility and the sales of our clients.

B2B promotions

We distribute, through B2B, leading electronic consumer brand Samsung, that we offer to our best clients for their trade promotions

Who we are

Iniziative Group has been successfully working in the field of promotions and marketing services for 18 years.  It was founded by in the late nineties, with the objective of offering marketing and consulting services to companies in North-East Italy.  In 1999, promotional business was introduced to support the consulting activities.  In 2002, the promotional division became the core activity.  In the three years that followed, Iniziative Group became an up-and-coming player in “on-pack” promotions, in particular in the field of publishing (Mondadori, RCS, Cairo, Gruner und Jahr, Hachette Rusconi all become clients).

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The experience in the world of consumer goods and large-scale retail trade was then flanked by the experience in fashion and sports of the current owner. In 2005, the first overseas office of Iniziative Group was opened in HONG KONG, which is responsible for directly verifying and selecting production partners, searching for materials and logistics

What we do

CUSTOM-MADE PROMOTIONS

SHORT-TERM PROMOTIONS

TRADE PROMOTIONS

R&D OF INNOVATIVE MATERIALS

Our numbers

18

YEARS OF EXPERIENCE

103

1012

CLIENTS

PROMOTIONALS CAMPAIGNS

101.000.000

PRODUCTS

Sponsorships

Iniziative is a proud sponsor of Mogliano Rugby who won the 2013 National “Eccellenza” Championship (top national rugby league in Italy).

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Iniziative is also a major sponsor of Villorba Rugby, with a team in the Men's League Serie B and the Women's  League Serie A, where the Captain of the Women's National Team and 4-time best number 9 in the Women's 6 Nations Tournament, Sara Barattin, plays.

Contact us

Italy Head Office

via dei Fanti 10A,

31050 Ponzano Veneto, Treviso

tel. 0422.963141

fax. 0422.967719

Hong Kong

Unit 1206, 12th Floor,

Winfield Commercial Building

6-8A Prat Avenue, Tsim Sha Tsui

Kowloon, Hong Kong

Tel: ( 852 ) 2722 0810

E-mail: